Hello Liza, 

Thank you for contacting us! You can begin with a category you know well or you're interested in, it's up to you: baby, fashion, sport, home, books and etc. You should make sure that the category you've chosen is not a gated one. Hope it helps! 

Best Regards, 

Alexis, 

AMZScout Team 

Hi David!

Thank you for getting in touch! We appreciate your opinion! 

We include lots of parameters in calculating Potential Score: competition (the number of reviews, number of products in the niche, listings quality, the number of AMZ sellers in the niche, top brands competition, average rating), demand (sales, product availability), and entering the niche (product price, margin). All these parameters are considered. You can read about our Potential score in more details in our blog: https://blog.amzscout.net/post/173836552434/potential-score-in-amzscout-extension

Best Regards, 

Alexis, 

AMZScout Team